Yesterday, my broadband connection went down as BT replaced the telegraph pole that hangs the phone wire to our house, which meant I managed to get a fair bit of reading done, both offline and via a tab sweep.
One of my open tabs contained a ReadWriteWeb Study: Influencers are Alive and Well on Social Media Sites, which reviewed a study form Rubicon Consulting that provides some sort of evidence for the majority of “user generated content” on the web being produced by a small percentage of the users. The post linked to a PDF of the white paper which I assumed (no web connection) I’d have to remember to look up later.
And then – salvation:
The PDF had been embedded in a PDFMENOT Flash player (cf. Scribd etc.), which itself was embedded in the post. So I could read the paper at my leisure without having to connect back to the network.
